In 2018, Rider Sandals embarked on a mission to reintroduce itself to the US market, specifically in Miami, Florida. Through my leadership as the lead creative, I partnered with Miami legend David Anasagasti, aka Aholsniffsglue, to curate an exclusive line of products, captivating promotional content, and curated local events. The highly anticipated product launch at Shoe Gallery, a renowned sneaker shop, drew a crowd of enthusiastic Ahol fans and dedicated sneakerheads, resulting in a rapid sell-out and generating a massive local buzz in Miami. This collaboration not only revitalized Rider's presence but also established a strong connection with the local community, setting the stage for future successes in the US market.
BRAND: Rider Sandals
CLIENT: Magic Hour Worldwide
ROLE: Executive Creative Director
PRODUCT DEVELOPMENT:
CONTENT PRODUCTION:
PRODUCT LAUNCH EVENT:
BRAZIL PROMOTIONS:
PRODUCT SEEDING:
