In 2024, we’re bringing back our annual celebration of 7-Eleven’s cultural relevance with a focus on car culture. Building on past success, we’ll continue engaging our passionate car-loving fans through Instagram, showcasing user-generated content of their customized cars at 7-Eleven locations. We’re doubling down with new content series, exclusive merch, and interactive polls where fans can influence the creation of our next big surprise—a custom car, designed by the community. With #CarsOf7Eleven, we’ll drive engagement even further, growing our following and solidifying our position as the brand that embraces niche communities in a fun, bold way.

AGENCY: Dentsu Creative

BRAND: 7-Eleven

ROLE: Associate Creative Director - Art Direction

CASE STUDY:

2024 COTY WINNER: