As the official coffee sponsor of the 2026 World Cup, Starbucks needed to unite fans across borders. Alongside Conscious Minds, we ignited a worldwide campaign, dropping collectible country captain cup sleeves, in-store POS, social content and debuting a broadcast anthem that kept the globe running on coffee and football from the first kick to the final whistle.

AGENCY: Conscious Minds

BRAND: Starbucks

ROLE: Creative Director - Art Direction