Cheetos' relaunch of their Flamin’ Hot Dill flavor demanded a bold reintroduction. Partnering with the talented crew at GUT, we orchestrated a wildly unexpected crossover between Megan Thee Stallion and Nickelback to launch the "Pickle Back," perfectly reflecting the unexpected flavors. The campaign took over the culture and the snack aisle alike, featuring a disruptive anthem spot directed by legendary music video director Dave Meyers, impactful in-store POS, and a fiery packaging redesign.

AGENCY: GUT

BRAND: Cheetos

ROLE: Associate Creative Director - Art Direction