For VICE client Gillette we decided to continued “the art of shaving” video series with olympic fencer Miles Chamley-Watson. We reached out to a dynamic production team to bring this visual to life and broadcasted it on VICE Medias fashion channel AMUSE in order to target the desired demographic.
During the video Miles displays his fencing skills as well as gives viewers a glimpse at his daily shaving routine. We used this production to capture photos and short videos that were used to promote Gillette and the longer format content throughout social and digital media.
CLIENTS: VICE MEDIA | AMUSE | GILLETTE
ROLE: ART DIRECTOR