In 2019, Ipanema Sandals partnered with pop superstar Anitta for a global advertising campaign, leveraging her music and global audience to promote their colorful sandals and tagline "Always New, Always Ipanema." Together, they created captivating promotional content, including photos, music videos, and social media clips, while organizing exciting press events targeted at women worldwide. To amplify their efforts, four online female influencers were enlisted, aiding in content creation and generating local awareness for global press events. The campaign culminated in product launch and press events held in Los Angeles, Madrid, and Ipanema, featuring round table discussions, giveaways, and an electrifying live performance by Anitta.

BRAND: Ipanema Sandals

CLIENT: Magic Hour Worldwide

ROLE: Executive Creative Director

HERO CONTENT:

GLOBAL INFLUENCER CONTENT:

PROMOTIONAL EVENT [LOS ANGELES]:

PARTNER MUSIC VIDEOS:

PRESS:

Anitta Feels Complete After Trilingual Album Launch, Teases Future Projects With J Balvin
Anitta may be a newer artist in the United States, but she's a certified superstar in her native Brazil. And as her star continues to rise on a global scale, the proud Rio de Janeiro native will keep raising the bar when it pertains to her career.

Brazilian Pop-Star Anitta and Sandal Brand Ipanema Are Expanding Globally Together
Pop-star Anitta is a household name in Brazil, as is sandal brand Ipanema. But both the songstress and the fashion brand have their eyes on global expansion - and they're working together to reach a new audience. When Anitta's album "Kisses" debuted on April 5, it came out alongside a new collection of sandals inspired by her music.

Anitta Reflects on Worldwide Success of 'KISSES' Album
Anitta is dominating sound waves around the globe with her album, KISSES. The 10-track album features songs in Portuguese, Spanish and English. And, all 10 videos are an exploration of Anitta's multifaceted personality. "[My fans] are really happy. It's impossible to not like one song from the album," she told ET at the premiere of her album in April.

Everything You Need to Know About Anitta's New Album 'Kisses'
Anitta's new album Kisses is due this Friday (April 5), and the Brazilian star has been letting her fans in on the meaning behind the album, collaborators and more. This is what we know so far: Kisses contains 10 songs, each track has its own music video, and everything will be released on April 5.

Anitta Announces Partnership with Ipanema Alongside Her First International Album - Alegria Magazine - Bilingual Media
Anitta announced her collaboration with Ipanema, the Brazilian footwear brand, alongside her first international album. Together, Anitta and Ipanema will launch a global tour to introduce the album and collection to the world, making stops in Rio de Janeiro, Los Angeles and Madrid.

Triple threat: Anitta launches trilingual international album, global tour and sandal collection
You may know her from J Balvin's hit Machika or from her newest track Banana featuring Becky G, but pretty soon, Anitta will become a household name across the world. The Brazilian singer is releasing her first trilingual album titled Kisses, and à la Beyoncé, will release it as a visual album in not one, but three languages-Portuguese, Spanish and English.

Anitta presents her new album 'Kisses' with Ipanema in Madrid, Spain
Anitta presents her new album 'Kisses' with Ipanema in Madrid, Spain

Ipanema + Anitta ampliam parceria e lançam novo álbum da cantora e campanha internacional da marca
Drops Ipanema + Anitta ampliam parceria e lançam novo álbum da cantora e campanha internacional da marca Em parceria com a marca de sandálias Ipanema, Anitta lança no começo de abril seu primeiro álbum internacional, Kisses, que será apresentado na Casa Ipanema,

Ipanema : Une collaboration très remarquée avec la chanteuse Anitta -
Je ne loupe jamais une occasion de vous parler de la marque Ipanema que j'aime énormément depuis des années maintenant. Elle propose toujours des sandales hypers tendances, et n'hésite pas à renouveler ses collections chaque été. Cette année, j'ai été charmée par leur collaboration avec la sublime chanteuse Anitta à l'occasion de la sortie de son premier album.

Anitta: Veja os bastidores das gravações dos clipes de "Get To Know Me" e "Juego" | POPline
A contagem regressiva para a chegada do álbum visual "Kisses" continua e Anitta liberou, em parceria com a marca de sandálias Ipanema, mais alguns vídeos de bastidores do projeto. Dessa vez, a cantora nos mostra como foram as gravações das músicas "Get To Know Me" e "Juego".

Anitta, la nueva chica Ipanema, presenta la colección primavera/verano 2019
Ipanema ha presentado su nueva colección de sandalias con la imagen de una artista representativa de Brasil, Anitta. La cantante se encuentra en un buen momento de su carrera y ha querido aprovechar su unión con la marca para presentar su nuevo álbum, 'Kisses'.

Anitta talks about Mariah Carey at Ipanema Footwear Launch Party in LA - Selma Fonseca
The record features Brazilian superstars Caetano Veloso, Ludmilla, and Papatinho, as well as American artists Snoop Dogg, Becky G, Alesso and Prince Royce. On Saturday, April 6, the popstar celebrated her sandal collaboration with Ipanema, the Brazilian footwear brand, alongside the launch of the album at Skybar in Los Angeles.

Anitta: "Muestro mi cuerpo porque me encanta hacerlo y me da igual que tenga celulitis"
La megaestrella brasileña y reina de YouTube se baja de los tacones para convertirse en 'chica Ipanema' y presentar su nuevo álbum, 'Kisses'. Hablamos con ella. "Cuando era niña no sabía ni cómo llegar a Ipanema. Yo nací en una zona pooooobre", subraya Anitta con voz poderosa y consonantes vibrantes, refiriéndose a la playa más chic de Río de Janeiro, su ciudad.

Ipanema acompaña a Anitta en su primer álbum internacional
La cantante brasileña Anitta, que este mes de abril estrena su nuevo álbum, "Kisses", ha anunciado su colaboración con la nueva colección de flip flop brasileña Ipanema. Anitta, la estrella del pop más reconocida en Brasil, conocida en España por sus colaboraciones con Maluma o con J Balvin, anuncia

Diva poliglota! Anitta anuncia lançamento do álbum visual "Kisses", com músicas em três idiomas; confira! | Hugo Gloss
O mistério chegou ao fim! Nesta quarta-feira (20), Anitta anunciou que lançará seu novo álbum, o primeiro internacional de sua carreira!!! O "A4" também já tem nome! Ele se chamará "Kisses" e será lançado no início de abril! E pode deixar seus idiomas em dia, porque ele será composto por músicas em português, em inglês, ...

Anitta, la nueva chica Ipanema
Desembarcó en Madrid para estrenarse como imagen de la marca y presentar su nuevo álbum.

Brasilian summer vibes 2019 feat. Anitta! - TREND & SPORT
On April 5th Ipanema and brasilian superstar Anitta announced their partnership alongside her first international album. The new album „Kisses" and the colorful Ipanema collection 2019 will be launched on a global tour in Rio de Janeiro, Los Angeles and Madrid. Anitta selected the song „get to know me" from the album „Kisses", to be ...