The creative team at CP+B came together to develop and produce this edition of the Aspen Dental “different kind of dentist” commercial series. For this edition our dentist attempts to save a group of people trapped in an elevator but has to explain he is “not like the other dentists” before they agree to follow him to safety. From this commercial we developed digital assets such as gifs, slideshows and carousels used across Aspen Dental digital and social channels.

CLIENTS: CRISPIN PORTER + BOGUSKY | ASPEN DENTAL

ROLE: ART DIRECTOR