In 2021, I was Creative Director of a social media blitz for Jack in the Box pumping out social-first content across every platform and helping turn the challenger brand into one of the most trend-setting voices of the TikTok era. We clowned around on the internet punching up at bigger brands, dropping wild product stunts, and jumping on real-time cultural moments with humor, chaos, and confidence. Along the way, we helped make Jack one of the first major brands to successfully connect with audiences on emerging platforms like TikTok, Discord, and Reddit — turning a legacy fast-food icon into a true player in internet culture.

AGENCY: Conscious Minds Studio

BRAND: Jack in the Box

ROLE: Associate Creative Director - Art Direction