Jack in the Box’s new Spicy Cluck Chicken Sandwich was about to drop. And as the name implies, it’s all about spice — in every meaning of the word. Heat, attitude, confidence, flavor, DRAMA. So for its launch, we assembled some of the hottest influencers around and created a fake reality show for IG and TikTok: Jack’s Spice Squad.

AGENCY: Conscious Minds Studio

BRAND: Jack in the Box

ROLE: Associate Creative Director - Art Direction