We turned the McDonald's ice cream machine controversy into a bold marketing campaign, urging the public to "don't get McShammed" by unreliable machines. Our message adorned the world's largest billboard across from a McDonald's. Simultaneously, we orchestrated a takeover of the "McBroken" website that tracks malfunctions. The result? We sparked attention, made headlines, and fueled a surge in demand for our mouthwatering Oreo Mint Shake. As a result, restaurants quickly sold out, leaving customers delighted and craving for more.
AGENCY: Conscious Minds Studio
BRAND: Jack in the Box
ROLE: Associate Creative Director - Art Direction
EXECUTION:
Largest digital billboard in the world + right across from Mickey D’s = one happy Jack in the Box family
Along with our hyper-targeted OOH, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines)
