As the lead creative, I spearheaded Rider Sandals' mission to reintroduce its brand to the European market and engage the "Sneakerhead" audience in summer 2019. Collaborating with NTS Radio, we launched "The Outsiders" summer music tour, which included product releases, live radio shows, and free concerts in Los Angeles, London, Lisbon, and Berlin. This dynamic partnership created buzz for the brand, secured premium retail placements, and successfully connected with the target audience across multiple countries.
BRAND: Rider Sandals
CLIENT: Magic Hour Worldwide
ROLE: Executive Creative Director
PRODUCT DEVELOPMENT:
PROMOTIONAL CONTENT:
LAUNCH EVENT:
CUSTOM RADIO SHOWS:
EVENT PROMOTION:
