In 2018 Brazilian sandal brand Rider Sandals decided to to begin the brands US reintroduction with a major facelift of its social media content. The brand was going in a more urban contemporary direction and needed its digital presence to reflect this on a global level.
Keeping seasonal events and priority US markets in mind I created themes, casted models, selected photographers and scouted locations in order to bring to life exciting images that would help create some newfound excitement for the Rider Sandals brand. With this content we were able to create digital strategy from social media to SEO ad placement that helped increase Riders website and social media traffic and following.
BRAND: RIDER SANDALS
CLIENT: MAGIC HOUR WORLDWIDE
ROLE: CREATIVE DIRECTOR | MANAGING PRODUCER
DELIVERABLES:
Lifestyle photography
30 sec video clips
Banner ads
Poster + OOH ads
RIDER SANDALS: NEW COLLECTION 2020
RIDER SANDALS: BACK TO SCHOOL 2019
RIDER SANDALS: IN-STORE VISUAL [KIDDO MARV]
RIDER SANDALS: NEW COLLECTION 2020
RIDER SANDALS: NEW COLLECTION 2020
RIDER SANDALS: NEW COLLECTION 2020
