Shortly after launching the Viceland channel we were given the task to find ways to promote the channel digitally on 420 since our most popular verticals were on the subject of medical marijuana. After hours of brainstorming we landed on “launching a joint to space” which we felt like was a potent headline that would circulate online as well as being relatively easy and cost efficient to execute.

On April 18, 2017 we released a weather balloon with a DIY GoPro rig and broadcasted the entire flight live across Vice and Viceland social media and online channels.

CLIENTS: VICELAND | VICE MEDIA

ROLE: ART DIRECTOR | PRODUCER