For Art Basel Miami 2016 Viceland wanted to leverage the moment to promote their new TV channel Viceland. We decided to bring down newly launched nighttime show Desus & Mero to shoot a Miami episode while also introducing the city to the Viceland party bus. The Viceland bus pulled up to our office where it received a graffiti makeover and we we brought together stars like Metro Boomin and Theophilus London to entertain the crowd.

During this event we were able to produce a large amount of promotional content, local promotion as well as successfully shooting a full episode of Desus and Mero.

CLIENTS: VICELAND | VICE MEDIA

ROLE: ART DIRECTOR | ASSOCIATE PRODUCER