For VICE client Ford Motor Company we were given the task to help create a connection between the brand and the fight against global warming. Instead of focusing on the newly improved fuel efficiency of their vehicles we decided to create content educating consumers on the current scientific and political information related to global warming. As a solution we decided to connect our efforts with Viceland show “VICE does America”.

VICE does America was taking off across the country to check the political climate of America during the 2016 election. In order to connect Ford we put them in a Ford RV for their road trip and had them collect interviews concerning global warming along their trip. Photos, videos and interviews captured on the trip was shared across VICE digital ecosystem as “powered by Ford”.

CLIENTS: VICELAND | FORD MOTOR CO.

ROLE: ART DIRECTOR | ASSOCIATE PRODUCER